Bill Katz

My Brain

An occasionally updated repository of thoughts, past work, and links.

ChangeThis.com changes hands (and summer side job)

ChangeThis was an interesting experiment set up by marketing guru Seth Godin and friends/interns. User-contributed manifestos are uploaded to an online slush pile which gets rated by visitors. The top rated manifestos get published. I've read a couple of these manifestos -- some are great, some are somewhat interesting. My favorite was Chris Anderson's The Long Tail; I've been waiting for him to write the darn book :)

Unfortunately, there hasn't been any new manifestos for months and I feared the site DOF ("Dead on February"). Now it looks like the venture has changed hands from Seth Godin to 800-CEO-READ. Read about it here.

Godin is moving on to new, big ideas and he's calling for web-savvy "interns" to help him. ChangeThis was the result of his last summer session, and this one's supposed to be a profitable business, so if you have the skillset and are willing to work a summer (mostly from home) for $4000, check out his plan. Note that Godin has offered a $1000 bounty to whoever helps find his team. Since he's got me talking about it, I guess his viral marketing ideas really work :)